The Right One PR

To compete with larger players such as Match.com and eHarmony, Paul A. Falzone, CEO of The Right One and Together Dating, partners with an online marketing firms that specialize in rounding up sales leads. Online lead generation companies produced $1.3 billion in revenue in 2006, almost doubling sales from the previous year, according to the Interactive Advertising Bureau. “The backbone of our marketing efforts used to be direct mail. A lead used to cost us $250. We now pay a tenth of that for leads that are generated online. It has helped our revenue grow more than 130 % in the past three years”, Falzone said. FULL ARTICLE @ INC

According to a holiday party survey by Vault.com, 15% of employees have either been disciplined or fired because of their actions at a holiday party, while 18% are getting romantic during such events. ~41 % of employees would flirt back if a co-worker hit on them, according to Tickle.com, an online polling organization, only 3% said they would slap the colleague. One of the tips how to survive the office holiday party is to bring a date. Paul A. Falzone, CEO of eLove and The Right One, said his company gets lots of calls from people looking to find a match around this time of year, and many are motivated by their company’s holiday party. FULL ARTICLE @ NBC 11

People burnt out by the lies and lack of privacy found on dating sites are turning to one of this country’s 1,600 matchmakers who prescreen potential matches and focus on long-term compatibility rather than short-term chemistry. Mark Brooks of Online Personals Watch has pointed out that the problem for matchmakers has always been casting a wide enough net; for online sites the problem has been narrowing the pool. He advised both to find common ground. The latest crop of hybrids (online dating sites that offer matchmaking services) seems to suggest some are doing just that. Elove.com, one of the larger New York-area hybrid offerings, is an Internet service that gives each participant a 90-minute in-person interview, and then follows up with criminal background and marital status checks. Once approved, photographs and videos are taken and posted by the matchmaking service. Subscribers are then given a password to search elove’s database. FULL ARTICLE @ THE NEW YORK TIMES

Interview with Paul Falzone CEO of The Right One with Mark Brooks, Online Personals Watch

When it comes to taking a first vacation with your date, less really is more. Paul A. Falzone, dating guru and CEO of The Right One, Together Dating, and eLove.com, suggests a 2-3 day mini-vacation over a more complicated, lengthy, and/or overseas one. He advocates planning the trip together, discussing budgets, and coming up with a daily game plan. And remembering the Trifecta rule of dating: Never talk about dogs, death, or dating. FULL ARTICLE @ MEDIA SYNDICATE