The Right One PR

To compete with larger players such as Match.com and eHarmony, Paul A. Falzone, CEO of The Right One and Together Dating, partners with an online marketing firms that specialize in rounding up sales leads. Online lead generation companies produced $1.3 billion in revenue in 2006, almost doubling sales from the previous year, according to the Interactive Advertising Bureau. “The backbone of our marketing efforts used to be direct mail. A lead used to cost us $250. We now pay a tenth of that for leads that are generated online. It has helped our revenue grow more than 130 % in the past three years”, Falzone said. FULL ARTICLE @ INC

According to a holiday party survey by Vault.com, 15% of employees have either been disciplined or fired because of their actions at a holiday party, while 18% are getting romantic during such events. ~41 % of employees would flirt back if a co-worker hit on them, according to Tickle.com, an online polling organization, only 3% said they would slap the colleague. One of the tips how to survive the office holiday party is to bring a date. Paul A. Falzone, CEO of eLove and The Right One, said his company gets lots of calls from people looking to find a match around this time of year, and many are motivated by their company’s holiday party. FULL ARTICLE @ NBC 11