The Right One PR

Hooking up via cyberspace is especially attractive to the 35 to 55 crowd, said Sorin Matei, a Purdue University associate professor who specializes in online communication. Herb Vest, CEO of TRUE, said the sheer number of singles participating online is a draw. “It is a very, very efficient way and effective way to find your soul mate.” Although still coming in droves, for the first time, personal dating sites are losing more users than they are attracting, Jupiter’s data shows. Only about a quarter of users are either “very satisfied” or “satisfied” with online personals sites, according to Jupiter Research. “The biggest issue people have today with online dating is dishonesty,” said Falzone of Together Dating/The Right One, whose traditional dating service has experienced a boon from clients disappointed with online dating. “I could be the Lone Ranger on there and no one would know.”  FULL ARTICLE @ TRIBUNE STAR